Million Dreams x Castelli

Million Dreams is a Milan-based cycling community born from a shared passion for riding, creativity, and contemporary culture. Shaped by influences from skateboarding, snowboarding, fashion, and design, the project brings a fresh perspective to cycling, building a community where performance, style, and self-expression coexist.

For the collaboration with Castelli, we developed the graphic identity of the technical apparel collection, translating the spirit of Million Dreams into a visual system that feels authentic to its roots. Rather than relying on traditional cycling codes, we drew inspiration from the project’s cultural background, creating graphics that reflect the energy of the community and its connection to urban culture, design, and fashion.