La Concia Website

Located in the heart of Reggio Emilia, Locanda La Concia is a boutique hotel that blends retro charm with contemporary elegance, offering a slow and mindful hospitality experience.

For Locanda La Concia, we redesigned the website with the goal of creating a dialogue between the digital user experience and the on-site guest experience. We refined the color palette inspired by the hotel’s interior materials and selected a typeface with a retro character balanced by clean, modern lines.

To convey the fresh and informal spirit of the Locanda, we collaborated with illustrator Elisa Lipizzi to create a series of bespoke illustrations that playfully reinterpret the services offered by the Locanda.

The navigation was designed to be as intuitive and essential as the stay at the Locanda itself—free from unnecessary complexity. To highlight the value of the location and appeal to leisure travelers, we introduced a “Surroundings” section that presents Reggio Emilia through its culture, design, architecture, and local specialties.