AR2R

AR2R is an AI voice assistant designed to improve productivity for Sessions users by enabling hands-free interaction with the platform. Sessions is a virtual meeting platform that streamlines the entire meeting workflow, from scheduling and planning to real-time collaboration and post-meeting analysis. AR2R allows users to manage meetings more efficiently by creating and modifying sessions, updating agendas, and tracking performance using voice commands.

On behalf of AIN’T Agency, we designed the visual identity for AR2R. We chose eyes as the main distinctive element, as they are the facial feature that best conveys expression and emotion. The goal was to give AR2R a friendly, light and approachable personality.

Another key element of the identity is shape and color. AR2R is conceived as an entity from outer space, carrying an infinite amount of knowledge. The spherical form, combined with soft gradients, gives it the appearance of an astral object, almost like a planet. Around this concept, we built a clean and minimal identity that gives the brand a modern, reliable and tech-forward feel.